Are you an entrepreneur working too hard to keep the company afloat?

Or an executive frustrated at your company's inability to grow profits despite vast resources?

Without exception, working too hard actually pushes away greater success!
It can happen to anyone. Quite likely, you know exactly how that feels.

For this reason alone, on this primal principle - we have fine-tuned uniquely effective services that increase your profit margins and decrease your workload.

WE CREATE EFFORTLESS ENTERPRISES.

This is where You come in. If you're willing to let go of 'trying to do it all', and allow us to show you things about your business even you didn't know about, we're in business.

Our main expertise lies in powerfully effective communication, in all its forms. Direct response copywriting, direct sales web sites, permission email marketing, book editing... it's all in a day's work for us.

We tend to form customer relationships that last a long time. Your trust in us as a premier vendor makes it possible for us to perform above your expectations, project after project.

We view every new customer as a strategic partner we want to align all our powers with, and share all our knowledge and experience.

Welcome to the fold - contact us today for a free analysis of your needs!

Our principals

Juho Tunkelo, CEO
firstname@effortlessenterprises.com

CEO Juho Tunkelo (38) is an internationally experienced executive, entrepreneur and consultant.  Prior to Effortless Marketing, he served as the Chairman and CEO of software company Metadoc Ltd.  Juho Tunkelo's LinkedIn profile

Satu Tunkelo, M.A.
firstname@effortlessenterprises.com

Satu Tunkelo (Master of Arts) is a seasoned communications professional with an exceptionally large array of skills.  Prior to Effortless Marketing, she served as Vice President and board member at a natural products wholesale company.

HIGH-LEVERAGE MARKETING STRATEGY

• Do you have a web site running but it's making no money for you?
• Or do you have some sales from your web site, but not as much as you know you could have?

There are 15 specific 'power conversion points' we can check for you in your web sales process,
and as a result increase your sales conversion by tens of percents, sometimes many times over.

Also, if you're just starting out online we can create a marketing strategy tailored precisely for you.

Designed from the start to make money and increase exposure, not just to create a web site.

The output is a precise set of reports and action plans that, when acted upon, will typically raise your visitor to customer ratio by at least 10% (often much more).

Fee: CALL! (+VAT for EU clients) one-time fee - project typically fully carried out within 30 days
(half due at start, half at completion)

We also offer web marketing strategy advice as a continuing service, adapting to your evolving situation.

Fee: CALL! (+VAT for EU clients) retainer fee for first month, 2,750€ for additional months

INFORMATION PRODUCT CREATION - EVERYTHING DONE FOR YOU

• Are you an expert, speaker or consultant spending all your time on the road?
• Would you like to be able to take a break and do one of your pet projects while money comes in automatically?
• Does it seem like too much work to get your knowledge into a book, course, or other tangible sellable?
• Is your income dependent on how much work you do, how much of your time you book?

Isn't it time you gave yourself a break and got expert help in creating a tangible asset out of all you know?
How good would it feel to be able to help people all over the world - without being there yourself?

As it happens, our Information Product Creation service is designed precisely for people like you!

This program will take your knowledge, and create a high-value product that will sell in your place (a DVD set, a webinar series, there are many options). And the online sales machine we set up for it will be the '24 hour salesman' selling your product for you, hands-off.

To give you an idea why creating an Information Product just plain makes sense, here's a short introduction:

• It's the ultimate hands-off business (leaving you free to enjoy the fruits of your labor)
• It's a 'set it and forget it' revenue generator (once set up, it can generate high margin profits for you indefinitely)
• When digital, there's not even shipping (no capital tied up with stocking, delivery, staff etc.)
• Your partners (or ours) can do the selling for you (they'll actually want to!)
• Create once, profit forever (put your hard-earned credibility to work for you, while you focus on new avenues)
• The prestige and respect for having books etc. to your name (let's face it, being 'the one who wrote the book on xyz' always helps)
• Take advantage of the freedom Internet provides (generating income for you all day long, while you focus on your most interesting projects)

Fee: CALL! (+VAT for EU clients) one-time fee covers everything not including production of physical product (includes product planning, product creation, packaging, marketing system, online sales setup)

DIRECT RESPONSE COPYWRITING - FOR THE INTERNET

Have you done 'everything right' for your web site, and it's still not producing results for you?

Have you paid a web design agency great sums to create an all-singing, all-dancing web site that looks pretty but doesn't put any money into your pocket (or even a list of qualified leads that could turn into customers)?

If so, what you need is some old-fashioned, direct response copywriting applied to your site! 

What has worked for decades in direct mail, still works on the Internet. Knowledge of human psychology, combined with hypnotic persuasion tactics WILL turn your casual visitors into customers.

Fee structure: 
CALL! - Full Sales Letter (for an all-out one-page site designed for one thing only: sell your product)
CALL! - Full Video Script (for high-impact promotional videos that sell)
CALL! - Opt-In Page (for capturing leads)
CALL! - 5-Email Autoresponder Series (for followup and backend sales)
For custom copywriting work, please contact us for a personalized quote.

PROMOTIONS-FOR-HIRE

Permission-based email marketing is still the form of internet marketing that gets the best results. 

For any marketing to work, you need an average of seven contacts with the prospect before they are ready to take action. Out of all the technologies and approaches available today, email still outperforms them all.

To create instant profits from your email list, you can take advantage of our ready-made email marketing strategies for selling consumer products (or services, anything really). Some examples of ready-made campaigns:

• A product launch sequence designed to elicit the greatest possible response from the market (huge snowball effect)
• A three-part campaign to promote a product already in the market (teaser-launch-followup)
• A four-part campaign for discounts and other types of special offers (create extra profits from existing assets)
• A 14-day follow-up sequence to gradually introduce cold prospects into your world (before moving on to selling)

We will work with you to adapt and customize ready-made campaigns to suit your product and industry.

Fee: CALL! per mailshot - please contact us for details.

Your contact for Web Marketing Consultancy: 
Juho Tunkelo, CEO
firstname@effortlessenterprises.com

Communications Consultancy

BOOK EDITING SERVICES AND GHOSTWRITING

Have you written a book you want to get out there?

Or are you thinking of writing one, but find it hard to find the time?

For select clients, we provide high-end book editing services to prepare your book ready for publishing houses or self-publishing.

In case you'd rather just provide the information for the book and let someone else do the heavy lifting (planning, design and actual writing), our ghostwriting service could be what you're looking for.

Languages supported: EN, FI

Please contact for further details!

ARTICLE WRITING AND PRESS RELEASES

Do you know how great your business is, but nobody else does?

In that case, you need robust, well-crafted content that will accurately and compellingly highlight your products and services to your specific target market. 

In other words, your articles and press-releases pre-sell your audience so that when they get in contact with you, you have an easier time selling to them.

We are specialized in the following topics: environment, children, family, food and health. If you are unsure where your assignment falls, feel free to ask us. 

Please contact for further details!

SEMINAR ARRANGEMENTS

Are you planning to put on an event, but unsure about your resources to make it happen?

Our staff has years of experience in putting on professional seminars, workshops, conferences and other events.

We can provide both a full service (where we take care of EVERYTHING for a flat fee) or be a responsible part of a larger organization arranging an event.

Team size can be adjusted according to your project's scope and schedule. 

Please contact for further details!

COPYWRITING FOR E-COMMERCE SITES

Do you have an online shop or e-commerce site that you know could perform better?

In nine cases out of ten, inadequately written copy on the site is the culprit.

We are well equipped and experienced in writing powerful copy for e-commerce sites. 

Product descriptions, on-screen commands and click flow are among the crucial elements deciding the conversion rate of an e-commerce site. This is our specific expertise, at your service. 

Languages currently supported: EN, FI

Please contact for a customized quote.

TRANSLATION SERVICES

We provide professional translation services for our established clients. If you wish to become one, please contact us and tell us about your specific needs.

Supported language pairs: 

• FI-EN (Finnish - English)
• FI-RU (Finnish - Russian)
• FI-SE (Finnish - Swedish)

(All in both directions) 

We are specialized in children's books and natural health, but if you're not sure where your assignment lands, please feel free to ask. 

Please inquire availability well ahead so we can accommodate your deadlines.

Your contact for Communications Consultancy: 
Satu Tunkelo, M.A. 
firstname@effortlessenterprises.com

"Juho, I just wanted to let you know how much I appreciate the help you have given me for my Sales Page. Your advice has made a huge difference. What I appreciated the most is the way you used the Camtasia and talked me through the process so that I could see exactly what you were talking about, and at the same time, you were actually teaching me about the elements of a Sales Page. The Camtasia made it so simple to make the changes.
 
I really appreciate your totally professional approach to the task; you showed me places to improve, but didn't make me feel bad about a few of the 'bloopers' I had made, just focussing on the positive all the time. A fine art.
 
Lastly Juho, for a Finn, your English is fantastic, in fact you could give Shakespeare a run for his money. I just love the way you write."

- Winsome Coutts, Global Secrets Inc., Australia

"Juho worked with me on a successful product launch strategy last summer. In fact, my DVD product simply would not have had the amazing success that we had if Juho had not been the one to write the copy for my email marketing campaign.  The response from the people on our list was nearly as fun as the process of mentoring I received from Juho. We received many an email to tell us how interesting, light hearted and informative our email marketing was.  We had record sales in the first week.

I am so impressed with the 'at hand' knowledge Juho has of current technologies that enabled us to work together from different continents.  Whenever I work with Juho I learn something new. I look forward to a continued mentoring relationship. Now that I am 'in the know' about product launches - you see, I have more products for my students on the way - I feel confident in my ability to get the right message out at the right time. And, with Juho's gift of what I call 'craft marketing', someone who can hone in on what's special about the product and find perfect expression for the masses - I smile at the thought of future success internationally. " Thanks Juho!

- Jamee Culbertson, videographer, Way of the Arrow

"I managed to twist Juho's hard enough behind his back so that he gave in to do look through the copy on my underperforming opt-in page. At the same time he made a 12-minute screen capture video showing step by step what he was doing and telling the reasons why. 2 minutes into the video I was thinking, "Alright, maybe I will split test this to see how it does against the one I've used". After 5 minutes my jaw was just inches above the floor and I was just salivating. With 3 minutes left of the video I almost had to stop the video and go implement the changes right away, just throwing the previous version in the trash can. Always when Juho has anything to say about copy, I'm listening and taking notes.

Having Juho on the team in my weekly mastermind group has really made the difference for me and my business. Not only can Juho see the big picture as far as marketing and over-all strategy are concerned, but he really crafts killer copy! Just standing next to him when he is in brainstorming (or copy-storming!) mode has helped me write far better copy than I'd ever imagined."

- Sakari Turunen, Photoreading coach, Finland

"The other night I needed to quickly launch my new coaching program
and have a website out within few hours. I spend a lot of time and effort
to writing the basic things on the website on what I was offering.
 
Then I asked my friend Juho to check the site before putting it online...
... Within few minutes Juho send totally edited version full of extremely
powerful word and phrases that made the copy very compelling. I was
especially surprised of his ability to very quickly understand what my
target market was looking for and using he right results for them.
 
Did I got any results ?
 
Within few hours after sending out email with the link to this site to
my tiny list I already had 6 people who joined without asking any
questions. For me that was a clear sign that Juho has a rare talent
of writing extremely powerful copy!"

- Lasse Rouhiainen, Web 2.0 entrepreneur, Spain

If you'd like some corporate references - we'll be glad to provide details in person. 
Contact CEO Juho Tunkelo for this.

Effortless Marketing Oy Ltd
Vanha Porvoontie 271 C
01260 Vantaa
Finland

Tel (inquiries): +358 40 5726222

CEO:
Juho Tunkelo 

Skype: jtunkelo
E-mail: firstname@effortlessenterprises.com

Effortless Marketing Oy tarjoaa kaikkia palveluitaan myös suomalaisille ja suomenkielisille asiakkailleen.

Olemassaolomme keskeisin tarkoitus on parantaa web-liiketoimintojenne tuottavuusastetta konreettisin, testatuin askelin ja läheisessä yhteistyössä erityistarpeitanne kuunnellen. 

Viestintäpalvelumme täydentävät palvelupaletin muotoon, joka ottaa huomioon pienimmätkin yksityiskohdat ja erityistarpeesi.

Sen lisäksi palveluihimme kuuluvat kansainvälistämispalvelut sekä lokalisointipalvelut soveltuvilla toimialoilla (erityisesti teknologia, luonnonlääkintä, asiantuntijapalvelut).

Meillä on yli 15 vuoden kokemus asiakkaidemme iloisesta yllättämisestä valituilla toimialoillamme. Liity joukkoon!

Juho Tunkelo, toimitusjohtaja
etunimi@effortlessenterprises.com

Toimitusjohtaja Juho Tunkelo (38) on kansainvälisesti kokenut johtaja, yrittäjä ja konsultti. Ennen Effortless Marketingia Juho toimi ohjelmistoyritys Metadoc Oy:n toimitusjohtajana.  Juho Tunkelon LinkedIn-profiili

Lisätietoja palveluistamme saat helpoiten ottamalla yhteyttä puhelimitse tai sähköpostilla. 

Ota yhteyttä:

Satu Tunkelo
sähköposti: etunimi@effortlessenterprises.com
Tel. +358 40 5726222

Effortless Marketing Oy
Vanha Porvoontie 271 C
01260 Helsinki

Web 2.0 for Marketers - the definitive guide to marketing using the power of Web 2.0

E-commerce Copywriting - a rare closed-doors conference on e-commerce copywriting

CEO's personal blog - musings on internet marketing, trends, philosophy and general success